The aim of the study is to identify the factors influencing online consumer behavior while shopping in a virtual market. The study attempts to identify the factors with respect to the buying process of online consumers. The various factors influencing the online shopping in three stages i.e....

The basic purpose of the study is to identify the determinants of patronage of online customers while selecting an electronic retail website. The study attempts to identify the determinants with respect to the buying process of online customers. The determinants of before, during and after...