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A two-stage business analytics approach to perform behavioural and geographic customer segmentation using e-commerce delivery data
Griva, Anastasia; Zampou, Eleni; Stavrou, Vasilis; … - In: Journal of decision systems 33 (2024) 1, pp. 1-29
Persistent link: https://www.econbiz.de/10014511925
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Shopping missions : an analytical method for the identification of shopper need states
Sarantopoulos, Panagiotis; Theotokis, Aristeidis; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1043-1052
Persistent link: https://www.econbiz.de/10011440110
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Modelling consumers' acceptance for the click and collect service
Milioti, Christina; Pramatari, Katerina; Kelepouri, Ioanna - In: Journal of retailing and consumer services 56 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012389863