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Understanding the role of technology attractiveness in promoting social commerce engagement : moderating effect of personal interest
Shen, Xiao-Liang; Li, Yang-Jun; Sun, Yongqiang; Chen, … - In: Information & management : the internat. journal of … 56 (2019) 2, pp. 294-305
Persistent link: https://www.econbiz.de/10011997664
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Mobile searching versus online searching : differential effects of paid search keywords on direct and indirect sales
Wang, Feng; Zuo, Li; Yang, Zhi; Wu, Yueyan - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1151-1165
Persistent link: https://www.econbiz.de/10012153452
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From keyword to keywords : the role of keyword portfolio variety and disparity in product sales
Cao, Xia; Yang, Zhi; Wang, Feng; Lu, Chongyu; Wu, Yueyan - In: Asia Pacific journal of marketing and logistics 34 (2022) 6, pp. 1285-1302
Persistent link: https://www.econbiz.de/10013391040
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Choose a mobile application or mobile website? : Different effects of mobile channels on direct and indirect sales
Zhang, Xueting; Wang, Feng; Cao, Xia - In: Journal of retailing and consumer services 81 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015125180