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Price promotion in omnichannel retailing : how much is too much?

Quach, Sara; Barari, Mojtaba; Thaichon, Park; Moudrý, … - In: Asia Pacific journal of marketing and logistics 35 (2023) 1, pp. 198-213

Persistent link: https://www.econbiz.de/10013553045

From connoisseur luxury to mass luxury : value co-creation and co-destruction in the online environment

Quach, Sara; Thaichon, Park - In: Journal of business research : JBR 81 (2017), pp. 163-172

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Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms

Thaichon, Park; Quach, Sara - In: Journal of retailing and consumer services 33 (2016), pp. 82-91

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Online retailing and relationship marketing : evolution and theoretical insights into online retailing and relationship marketing

Thaichon, Park; Liyanaarachchi, Gajendra; Ratten, Vanessa; … - In: Transforming relationship marketing : strategies and …, (pp. 1-23). 2021

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Online retailing and relationship marketing : the current landscape and future developments

Thaichon, Park; Dharmesti, Maria; Quach, Sara; … - In: Transforming relationship marketing : strategies and …, (pp. 145-159). 2021

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Hybrid sales structures in the age of e-commerce

Thaichon, Park; Surachartkumtonkun, Jiraporn; Quach, Sara; … - In: The journal of personal selling & sales management : JPSSM 38 (2018) 3, pp. 277-302

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Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment

Zhang, Yunen; Shao, Wei; Quach, Sara; Thaichon, Park; … - In: Journal of retailing and consumer services 78 (2024), pp. 1-26

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Exploring the role of omnichannel retailing technologies : future research directions

Thaichon, Park; Quach, Sara; Barari, Mojtaba; Nguyen, Mai - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 2, pp. 162-177

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The current trends and future direction of digital and relationship marketing : a business perspective

Nguyen, Mai; Le Dung; Quach, Sara; Ratten, Vanessa - In: Developing digital marketing : relationship perspectives, (pp. 191-200). 2021

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Would you like to shop via mobile app technology? : the technology acceptance model, social factors and purchase intention

Vahdat, Arash; Alizadeh, Ali; Quach, Sara; Hamelin, Nicolas - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 187-197

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