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The effects of livestreaming and online shopping integration on buyers' online omnichannel transaction experience
Asante, Isaac Owusu; Jiang, Yushi; Xiao, Luo - In: Journal of business-to-business marketing 31 (2024) 4, pp. 447-470
Persistent link: https://www.econbiz.de/10015191854
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Customers' help-seeking propensity and decisions in brands' self-built live streaming e-commerce : a mixed-methods and fsQCA investigation from a dual-process perspective
Wang, Dongyi; Luo, Xin; Hua, Ying; Benitez, Jose - In: Journal of business research : JBR 156 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10013534285
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Examining the moderating role of sense of membership in online review evaluations
Luo, Chuan; Luo, Xin; Xu, Yun; Warkentin, Merrill; Sia, … - In: Information & management : the internat. journal of … 52 (2015) 3, pp. 305-316
Persistent link: https://www.econbiz.de/10010515265
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The interplay between value and service quality experience : e-loyalty development process through the eTailQ scale and value perception
Li, Honglei; Aham-Anyanwu, Nnanyelugo; Tevrizci, Cemal; … - In: Electronic commerce research 15 (2015) 4, pp. 585-615
Persistent link: https://www.econbiz.de/10011400949
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Understanding the impact of social commerce website technical features on repurchase intention : a Chinese guanxi perspective
Lin, Jiabao; Yan, Yanmei; Chen, Shengjun; Luo, Xin - In: Journal of electronic commerce research : JECR 18 (2017) 3, pp. 225-244
Persistent link: https://www.econbiz.de/10011746728
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Can e-commerce platforms build the resilience of brick-and-mortar businesses to the COVID-19 shock? : an empirical analysis in the Chinese retail industry
Li, Sirui; Liu, Ying; Su, Jing; Luo, Xin; Yang, Xiao - In: Electronic commerce research 23 (2023) 4, pp. 2827-2857
Persistent link: https://www.econbiz.de/10014418216
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When and how to leverage e-commerce cart targeting : the relative and moderated effects of scarcity and price incentives with a two-stage field experiment and causal forest optimization
Luo, Xueming; Lu, Xianghua; Li, Jing - In: Information systems research : ISR 30 (2019) 4, pp. 1203-1227
Persistent link: https://www.econbiz.de/10012153327
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The double-edged effects of e-commerce cart retargeting : does retargeting too early backfire?
Li, Jing; Luo, Xueming; Lu, Xianghua; Moriguchi, Takeshi - In: Journal of marketing 85 (2021) 4, pp. 123-140
Persistent link: https://www.econbiz.de/10012593258
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Driving e-commerce brand attachment through green packaging : an empirical investigation
Zhao, Xu; Pan, Cheng; Cai, Jingxuan; Luo, Xin; Wu, Jiang - In: Journal of electronic commerce research : JECR 22 (2021) 3, pp. 178-198
Persistent link: https://www.econbiz.de/10012816198
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Complementarity and cannibalization of offline-to-online targeting : a field experiment on omnichannel commerce
Luo, Xueming; Zhang, Yuchi; Zeng, Fue; Qu, Zhe - In: MIS quarterly 44 (2020) 2, pp. 957-982
Persistent link: https://www.econbiz.de/10012261989