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Towards better interaction between salespeople and consumers : the role of virtual recommendation agent
Ben Saad, Sihem; Choura, Fatma - In: European journal of marketing 57 (2023) 3, pp. 858-903
Persistent link: https://www.econbiz.de/10014226022
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Avatars' impacts in retail : a study within regulatory engagement theory
Ben Saad, Sihem; Choura, Fatma - In: International journal of retail and distribution management 52 (2024) 6, pp. 689-705
Persistent link: https://www.econbiz.de/10015158211
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Online shopping during the Covid-19 crisis : the impact of anthropomorphic virtual agents on consumers' psychological states
Ben Saad, Sihem; Choura, Fatma - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 27-49
Persistent link: https://www.econbiz.de/10013258232