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Photos play a critical role in online shopping. To examine their impact on consumers, most previous studies rely on human assessments to develop measures for photos. Such an approach limits the number of dimensions and samples that can be investigated in one study. This study exploits...
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Prior works offer compelling evidence that on the demand side of the market, user-generated online product reviews play a very important role in informing consumers' purchase decisions. On the supply side, however, the interplay between online product reviews and firm strategies is less...
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