Online markets pose a difficulty for evaluating products, particularly experience goods, such as used cars, that cannot be easily described online. This exacerbates product uncertainty, the buyer's difficulty in evaluating product characteristics and predicting how a product will perform in the...

We analyze the spillover effects of the online reviews of other co-visited products on the purchases of a focal product using clickstream data from a large retailer. Drawing upon signaling theory, as online reviews serve as signals, the proposed spillover effects are moderated by: (a) whether...

The Internet has presumably created a level playing field that allows any service provider across the globe to compete for contracts on online outsourcing platforms for IT services. In this paper, we empirically examine (a) how country (language, time zone, cultural) differences and the...