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The impact of text product reviews on sales

Moon, Sangkil; Park, Yoonseo; Kim, Yong Seog - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2176-2197

Persistent link: https://www.econbiz.de/10010461789

Quality-adjusted price comparison of non-homogeneous products across Internet retailers

Kamakura, Wagner A.; Moon, Sangkil - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 189-196

Persistent link: https://www.econbiz.de/10003885201

Quality-Adjusted Price Comparison of Non-Homogeneous Products Across Internet Retailers

Kamakura, Wagner A. - 2014

This study compares prices offered by multiple Internet retailers. This task is challenging because e-tailers cannot present their entire assortments to each consumer. Therefore, the quality of the product assortments presented by different e-tailers to each consumer is not directly comparable...

Persistent link: https://www.econbiz.de/10013059244

Estimating deception in consumer reviews based on extreme terms : comparison analysis of open vs. closed hotel reservation platforms

Moon, Sangkil; Kim, Moon-Yong; Bergey, Paul K. - In: Journal of business research : JBR 102 (2019), pp. 83-96

Persistent link: https://www.econbiz.de/10012103818

Content analysis of fake consumer reviews by survey-based text categorization

Moon, Sangkil; Kim, Moon-Yong; Iacobucci, Dawn - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 343-364

Persistent link: https://www.econbiz.de/10012591035

Profiling diverse reviewer segments using online reviews of service industries

Jalali, Nima; Moon, Sangkil; Kim, Moon-Yong - In: Journal of marketing analytics : JMA 11 (2023) 2, pp. 130-148

Persistent link: https://www.econbiz.de/10014326743