We study the value of short-lived and experiential-oriented pop-up stores, a popular type of omni-channel retail strategy, on both retailers that participate in pop-up store events and retailing platforms that host these retailers. We conducted a large-scale randomized field experiment with...

Dynamic pricing through price promotions has been widely employed by online retailers. We study how a promotion strategy -- offering customers a discount for products in their shopping cart -- affects customer behavior in the short and long term on a retailing platform. We conducted a randomized...

Problem Definition: Thanks to the ubiquity of social media and the new business model of live-streaming e-commerce, online retailing has recently embraced increasing interactions among customers. Such interactions give rise to strong network effects, i.e., customers are attracted to purchase the...