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Online retailing
Preismanagement
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Germany
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Relationship marketing
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Retail trade
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Dienstleistung
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Marketing management
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Marketingmanagement
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Strategisches Management
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Brand
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Markenartikel
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Preispolitik
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Markenimage
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Online-Handel
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Dienstleistungssektor
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Food retailing
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Lebensmitteleinzelhandel
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Luxury goods
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Luxusgüter
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Faßnacht, Martin
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Kluge, Philipp Nikolaus
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Brexendorf, Tim Oliver
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Königsfeld, Jerome Alexander
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Mitschke, Ferdinand
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Schlereth, Christian
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International journal of retail & distribution management
2
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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ECONIS (ZBW)
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Online grocery shopping : determinants of online impulse buying behavior
Faßnacht, Martin
;
Wriedt, Stefanie
- In:
Das Internet der Zukunft : bewährte Erfolgstreiber und …
,
(pp. 269-283)
.
2011
Persistent link: https://www.econbiz.de/10009241261
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2
Creating online brand experience on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
30
(
2013
)
6
,
pp. 50-59
Persistent link: https://www.econbiz.de/10010256432
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3
Luxury web atmospherics : an examination of homepage design
Kluge, Philipp Nikolaus
;
Königsfeld, Jerome Alexander
; …
- In:
International journal of retail & distribution management
41
(
2013
)
11/12
,
pp. 901-916
Persistent link: https://www.econbiz.de/10010203011
Saved in:
4
Selling luxury goods online : effects of online accessibility and price display
Kluge, Philipp Nikolaus
;
Faßnacht, Martin
- In:
International journal of retail & distribution management
43
(
2015
)
10/11
,
pp. 1065-1082
Persistent link: https://www.econbiz.de/10011505978
Saved in:
5
Onlinevertrieb von Premiumautomobilen : die virtuelle Produktionspräsentation in der Online Customer Journey
Schütz, Jonas
-
2020
Persistent link: https://www.econbiz.de/10012622178
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