Similar Search Results

Online dating apps as a marketing channel : a generational approach

Rita, Paulo; Ramos, Ricardo F.; Moro, Sérgio; Mealha, Marta - In: European journal of management and business economics : … 30 (2021) 1, pp. 1-17

Purpose - This study aims to understand if an online dating app is considered an acceptable channel to conduct advertising activities and understand the differences between Generations X, Y and Z for such acceptance. Design/methodology/approach - A total of 411 Tinder users' reactions were...

Persistent link: https://www.econbiz.de/10012821997

Factors influencing hotels' online prices

Moro, Sérgio; Rita, Paulo; Oliveira, Cristina - In: Journal of hospitality marketing & management 27 (2018) 4, pp. 443-464

Persistent link: https://www.econbiz.de/10011880439

Unveiling the features of successful eBay smartphone sellers

Silva, Ana Teresa; Moro, Sérgio; Rita, Paulo; Cortez, Paulo - In: Journal of retailing and consumer services 43 (2018), pp. 311-324

Persistent link: https://www.econbiz.de/10011883219

Sentiment classification of consumer-generated online reviews using topic modeling

Calheiros, Ana Catarina; Moro, Sérgio; Rita, Paulo - In: Journal of hospitality marketing & management 26 (2017) 7, pp. 675-693

Persistent link: https://www.econbiz.de/10011783996

Online determinants of e-customer satisfaction : application to website purchases in tourism

Pereira, Hélia Gonçalves; Salgueiro, Maria de Fátima; … - In: Service business 11 (2017) 2, pp. 375-403

Persistent link: https://www.econbiz.de/10011732385

Online purchase determinants of loyalty : the mediating effect of satisfaction in tourism

Pereira, Hélia Gonçalves; Salgueiro, Maria de Fátima; … - In: Journal of retailing and consumer services 30 (2016), pp. 279-291

Persistent link: https://www.econbiz.de/10011473227

The effects of privacy concerns, perceived risk and trust on online purchasing behaviour

Fortes, Nuno; Rita, Paulo; Pagani, Margherita - In: International journal of internet marketing and … 11 (2017) 4, pp. 307-329

Persistent link: https://www.econbiz.de/10011858799

Is this the beginning of the end for retail websites? : a professional perspective

Ramos, Ricardo F.; Rita, Paulo; Moro, Sérgio - In: International journal of internet marketing and … 15 (2021) 3, pp. 260-280

Persistent link: https://www.econbiz.de/10012598982

Air-travelers' concerns emerging from online comments during the COVID-19 outbreak

Piccinelli, Stefania; Moro, Sérgio; Rita, Paulo - In: Tourism management : research, policies, practice 85 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012514361

Fostering online relationships with brands through websites and social media brand pages

Pinto, Luisa; Loureiro, Sandra Maria Correia; Rita, Paulo; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 379-393

Persistent link: https://www.econbiz.de/10012179032