In this chapter, we introduce a new construct we call “Perceived Deception in Online Consumer Reviews” (PDOCR). Online reviews of products are very important to companies and customers, yet they are vulnerable to unethical representations. Even regardless of whether a deceptive review has...

This article examines one of the functions of "intelligent agents" used by service providers on the Internet (e.g., retailers and information search engines) that compare a user's profile to data on other users to determine which users in the database are similar to the focal user, and which...

This research examines price variations that are perceived to be unfair which then induce consumers to retaliate online. These phenomena are growing in online retailing given the data-based means for companies to set differential pricing, and the social media venues for consumer complaints. In...