//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Online-Marketing"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Relationship among online user...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
Viral marketing
Electronic Commerce
23,327
E-commerce
20,659
Social Web
19,935
Social web
19,902
Taiwan
13,563
Internet marketing
12,498
Konsumentenverhalten
11,726
Consumer behaviour
11,707
Logistik
11,072
Online-Handel
10,917
Online retailing
10,863
Logistics
9,780
Internet
6,636
Lieferkette
5,914
Supply chain
5,910
Logistikdienstleister
5,398
Logistics provider
5,386
Theorie
4,919
Theory
4,887
Beziehungsmarketing
4,498
Relationship marketing
4,487
Deutschland
4,386
Germany
4,097
Digitalisierung
3,436
Digitization
3,202
China
3,148
USA
3,093
United States
3,010
Virales Marketing
3,002
Soziales Netzwerk
2,555
Welt
2,513
World
2,500
Markenführung
2,475
Brand management
2,466
Social network
2,373
Informationstechnik
2,274
Einzelhandel
2,221
Werbewirkung
2,205
more ...
less ...
Online availability
All
Undetermined
6,047
Free
2,502
Type of publication
All
Article
9,817
Book / Working Paper
4,179
Journal
35
Type of publication (narrower categories)
All
Article in journal
8,395
Aufsatz in Zeitschrift
8,395
Aufsatz im Buch
1,428
Book section
1,428
Graue Literatur
553
Non-commercial literature
553
Working Paper
418
Arbeitspapier
403
Collection of articles of several authors
282
Sammelwerk
282
Hochschulschrift
277
Ratgeber
237
Guidebook
225
Aufsatzsammlung
211
Case study
189
Fallstudie
189
Thesis
135
Conference paper
116
Konferenzbeitrag
116
Lehrbuch
112
Textbook
87
Konferenzschrift
63
Glossar enthalten
35
Glossary included
35
Handbook
33
Handbuch
33
Collection of articles written by one author
31
Sammlung
31
Amtsdruckschrift
21
Conference proceedings
21
Government document
21
Bibliografie enthalten
12
Bibliography included
12
Interview
8
Festschrift
7
Einführung
6
Article
5
Bibliografie
5
Reprint
5
Market information
4
more ...
less ...
Language
All
English
12,627
German
1,388
French
9
Polish
6
Russian
6
Spanish
3
Swedish
3
Serbian
2
Undetermined
2
Czech
1
Italian
1
Slovak
1
more ...
less ...
Author
All
Kreutzer, Ralf T.
45
Goldfarb, Avi
32
Skiera, Bernd
29
Tucker, Catherine
29
Dwivedi, Yogesh Kumar
28
Law, Chun Hung Roberts
27
Ghose, Anindya
25
Wilbur, Kenneth C.
23
Fritz, Wolfgang
20
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Chaffey, Dave
19
Karjaluoto, Heikki
19
Ozuem, Wilson
19
Schwarz, Torsten
19
Stephen, Andrew T.
19
Tucker, Catherine E.
19
Edelman, Benjamin
18
Filieri, Raffaele
18
Kollmann, Tobias
18
Lammenett, Erwin
18
Tan, Yong
18
Bonatti, Alessandro
17
Harrigan, Paul
17
Pelsmacker, Patrick de
17
Rita, Paulo
17
Schultz, Carsten D.
17
Ahuja, Vandana
16
Bergemann, Dirk
16
Decarolis, Francesco
16
Loureiro, Sandra Maria Correia
16
Okazaki, Shintaro
16
Sayedi, Amin
16
Smith, Katherine Taken
16
Wirtz, Bernd W.
16
Bigné Alcañiz, J. Enrique
15
Chen, Jianqing
15
Kumar, Subodha
15
Qiu, Liangfei
15
Tuten, Tracy L.
15
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
88
IGI Global
26
National Bureau of Economic Research
25
Information Resources Management Association
16
Haufe-Lexware GmbH & Co. KG
11
Springer Gabler <Firma>
10
Books on Demand GmbH <Norderstedt>
9
Deutscher Dialogmarketing Verband
9
OECD
9
American Marketing Association
8
Universität Mannheim
8
MITP Verlags-GmbH & Co. KG
7
Nomos Verlagsgesellschaft
6
Organisation for Economic Co-operation and Development
6
Springer-Verlag GmbH
6
Wiley-VCH
6
Campus Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Rheinwerk Verlag
4
UVK Verlagsgesellschaft mbH
4
Verlag Dr. Kovač
4
epubli GmbH
4
Berliner Wissenschafts-Verlag
3
Edward Elgar Publishing
3
Friedrich-Schiller-Universität Jena
3
Peter Lang GmbH
3
Springer International Publishing
3
Universität Bremen
3
World Tourism Organization
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Academy of Marketing
2
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
Europäische Kommission / Statistisches Amt
2
Fachhochschule Reutlingen / European School of Business
2
GATE Germany, Konsortium Internationales Hochschulmarketing
2
Goethe-Universität Frankfurt am Main
2
NetLibrary, Inc
2
RWTH Aachen
2
Redline Verlag
2
more ...
less ...
Published in...
All
Journal of business research : JBR
357
Journal of retailing and consumer services
214
International journal of internet marketing and advertising : IJIMA
213
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
146
SpringerLink / Bücher
125
Journal of marketing communications
121
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
119
Journal of advertising research
117
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
111
International journal of advertising : the review of marketing communications
109
Information systems research : ISR
105
International journal of hospitality management
100
Management science : journal of the Institute for Operations Research and the Management Sciences
95
Tourism management : research, policies, practice
92
International journal of electronic marketing and retailing : IJEMR
91
Springer eBook Collection
88
Technological forecasting & social change : an international journal
86
Journal of internet commerce
84
Journal of promotion management : innovations in planning and applied research
81
International journal of advertising : the quarterly review of marketing communications
79
Electronic commerce research
73
Industrial marketing management : the international journal for industrial and high-tech firms
72
Psychology & marketing
69
Journal of management information systems : JMIS
66
International journal of technology marketing : IJTMkt
63
Journal of electronic commerce research : JECR
63
Business horizons
62
Cogent business & management
62
The journal of product & brand management
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of marketing management : MM
60
Journal of promotion management : JPM
56
Journal of hospitality marketing & management
55
Journal of marketing
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
55
Journal of marketing research : JMR
54
Journal of travel and tourism marketing
54
International journal of contemporary hospitality management
52
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
50
more ...
less ...
Source
All
ECONIS (ZBW)
13,911
USB Cologne (EcoSocSci)
85
EconStor
25
OLC EcoSci
5
BASE
3
RePEc
2
Showing
1
-
10
of
14,031
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Accounting implications of online commerce
Budacia, Lucian Constantin Gabriel
- In:
Romanian economic and business review
16
(
2021
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10012631936
Saved in:
2
Communicating legal information to online customers transparently : a multidisciplinary multistakeholderist perspective
Seizov, Ognyan
;
Wulf, Alexander J.
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10012483608
Saved in:
3
Information quality, online community and trust : a study of antecedents to shoppers' website loyalty
Wang, Michael Chih-hung
;
Wang, Edward Shih-tse
;
Cheng, …
- In:
International journal of electronic marketing and …
2
(
2008/09
)
3
,
pp. 203-219
Persistent link: https://www.econbiz.de/10003801511
Saved in:
4
Understanding customers' continuous intention to use of social commerce via Facebook : a theoretical model and empirical examination
Herzallah, Fadi
;
Ayyash, Mohannad Moufeed
- In:
International journal of networking and virtual …
24
(
2021
)
4
,
pp. 387-407
Persistent link: https://www.econbiz.de/10012596094
Saved in:
5
Online trust and the importance of interaction
Papadopoulou, Panagiota
;
Kanellis, Panagiotis
- In:
International journal of technology marketing : IJTMkt
13
(
2018
)
1
,
pp. 21-50
Persistent link: https://www.econbiz.de/10012056240
Saved in:
6
Why shop on social media? : a systematic review
Oliveira, Carlos
;
Garcia, Ana Cristina Bicharra
;
Diirr, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 344-368
Persistent link: https://www.econbiz.de/10013256314
Saved in:
7
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
8
An examination of the e-mail and electronic relationship marketing practices of the USA's top 500 online retailers
Heiens, Richard A.
;
Narayanaswamy, Ravi
- In:
International journal of electronic customer …
10
(
2016
)
2/4
,
pp. 125-137
Persistent link: https://www.econbiz.de/10011688012
Saved in:
9
Examining online channel selection behaviour among social media shoppers : a PLS analysis
Sajad Rezaei
;
Wan Khairuzzaman Wan Ismail
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 28-51
Persistent link: https://www.econbiz.de/10010483697
Saved in:
10
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->