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~subject:"Online-Marketing"
~type_genre:"Aufsatz im Buch"
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Online-Marketing
Relationship marketing
3,376
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Customer engagement : contemporary issues and challenges
9
Developing digital marketing : relationship perspectives
7
Social Branding : Strategien - Praxisbeispiele - Perspektiven
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
E-marketing ; Vol. 1
3
Handbook of research on effective advertising strategies in the social media age
3
Leitfaden Online-Marketing ; [Bd. 1]
3
The SAGE handbook of digital marketing
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
Digitale Transformation des Marketing
2
E-marketing ; Vol. 3
2
Handbook of research on customer engagement
2
Innovations in SMEs and conducting e-business : technologies, trends and solutions
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Marketing in the cyber era : strategies and emerging trends
2
Social-Media-Handbuch : Theorien, Methoden, Modelle
2
Apps management and e-commerce transactions in real-time
1
Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
1
Brand the Future : systematische Markenentwicklung im B2B
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Consumer behavior : practice oriented perspectives
1
Contemporary Trends in European Cooperative Banking : Sustainability, Governance, Digital Transformation, and Health Crisis Response
1
Contemporary research in e-branding
1
Contemporary research in e-marketing ; 2
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Cultural and technological influences on global business
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
1
Die informatisierte Service-Ökonomie : Veränderungen im privaten und öffentlichen Sektor
1
Digital Business in Africa : Social Media and Related Technologies
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Digital innovations for customer engagement, management, and organizational improvement
1
Digital transformation and new approaches in trade, economics, finance and banking
1
Driving traffic and customer activity through affiliate marketing
1
E-Communication und Marken : [Markendialog Juni 2001]
1
E-business : state of the art of ICT based challenges and solutions
1
E-marketing in developed and developing countries : emerging practices
1
E-retailing challenges and opportunities in the global marketplace
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ECONIS (ZBW)
129
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1
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
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2
Internetbasierte Kundeninteraktion als Gegenstand der Markenführung
Totz, Carsten
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 271-294)
.
2007
Persistent link: https://www.econbiz.de/10003530259
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3
Soziale Medien im Business-to-Business-Geschäft : ein Praxisbericht
Schmitz, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 307-327)
.
2012
Persistent link: https://www.econbiz.de/10009553513
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4
Theories behind mobile marketing research
Vatanparast, Ramin
- In:
Handbook of research on mobile marketing management
,
(pp. 255-278)
.
2010
Persistent link: https://www.econbiz.de/10003919369
Saved in:
5
Theories behind mobile marketing research
Vatanparast, Ramin
-
2012
Persistent link: https://www.econbiz.de/10009575995
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6
Consumers' digitalization and digital marketing in Central and Eastern Europe : current challenges and the future growth
Veghes, Calin
;
Dugulan, Diana
- In:
Proceedings of the 19th Annual Conference on Marketing …
,
(pp. 501-519)
.
2011
Persistent link: https://www.econbiz.de/10009502100
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7
E-marketing : towards a conceptualisation of a new marketing philosophy
El-Gohary, Hatem
- In:
Innovations in SMEs and conducting e-business : …
,
(pp. 133-151)
.
2011
Persistent link: https://www.econbiz.de/10009405599
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8
Digital and internet marketing
Moe, Wendy W.
;
Schweidel, David A.
- In:
The history of marketing science
,
(pp. 319-340)
.
2014
Persistent link: https://www.econbiz.de/10010415805
Saved in:
9
International advertising theory and methodology in the digital information age
Lin, Carolyn A.
- In:
Handbook of research on international advertising
,
(pp. 279-302)
.
2012
Persistent link: https://www.econbiz.de/10009513918
Saved in:
10
Theoretical approaches in Internet advertising research
Micu, Anca C.
- In:
Internet advertising : theory and research
,
(pp. 37-68)
.
2007
Persistent link: https://www.econbiz.de/10003530758
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