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In many instances, customers are seen as one of the key resources for new product development (NPD), as they often have deep product knowledge, either in the form of explcit or tacit knowledge. Firms' NPD departments are highly interested in internalizing these forms of customer knowledge with...
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This paper demonstrates how IT-supported ideas competitions can be implemented within universities. In the context of open innovation, ideas competitions are used as a customer integration method serving companies as a profound basis for the leveraging of innovative ideas within innovation...
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