This study applies the Quality Function Deployment (QFD) method to develop a House of Quality (HoQ) framework for the Collaborative Apparel Consumption (CAC) business. The framework integrates inputs from customers and industry professionals to assess customer requirements and business goal...

Small and medium enterprises (SMEs) must continue to combine technology and market adaptation or open innovation to sustain their business. One of these ways is to promote their products and services extensively. This study investigated the best media to promote SMEs in the local agricultural...