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Financial tools allow new possibilities and opportunities for manufacturers and retailers in markets with a secondary market to create better segmentation schemes, provide creative means to differentiate their products and services, and increase the value they can offer consumers. However,...
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Manufacturers and retailers in markets with a secondary market continually struggle to differentiate their products and increase the perceived value of their offerings to consumers. Prior literature presented the marketing rationale for manufacturers and dealers in the car industry to offer new...
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