What is behavioral strategy? I argue that strategy is necessarily behavioral due to the complexity we face as organizational and individual decision makers. I illustrate this point by exploring a key question in strategy: how resources are valued

Behavioral strategy has evolved as a field the last decades both intellectually and institutionally. This volume brings together scholars from several generations that have led and defined the behavioral approaches in strategy to reflect on the past, present,and future of behavioral strategy....

Behavioral strategy has evolved as a field the last decades both intellectually and institutionally. This volume examines the relatively new field of behavioral strategy and its contribution to strategic management, with papers reflecting the past and present of behavioral strategy as a field,...