“Fair Process Leadership” (FPL) is an integrative approach to leadership that emphasises high levels of engagement and transparency with stakeholders, as well as objective evaluation of both outcomes and process. Research shows the presence of FPL generates trust, and leads to effective...

"This book will provide knowledge and skills to allow readers with the ability to understand the evolution and trends of marketing, its implications in organizations and customer relationship while consolidating concepts introduced in recent years and looking at possible opportunities to broaden...