The purpose of this study is to provide the knowledge to understand and the skills to manage innovation at the operational and strategic levels. It integrates the management of market, technological and organizational change to improve the competitiveness of firms and effectiveness of other...

Managing Innovation provides readers with the knowledge to understand, and the skills to manage, innovation at the operational and strategic levels._ Specifically, it integrates the management of market, organizational and technological change to improve the competitiveness of firms and...

Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. It is also used widely by managers in both the service and manufacturing sectors

"Innovative firms outperform, in both employment and sales, firms that fail to innovate [1]. We know that those organizations that are consistently successful at managing innovation outperform their peers in terms of growth, financial performance, and employment and that the broader social...

"You don't have to look far before you bump into the innovation imperative. It leaps out at you from a thousand mission statements and strategy documents, each stressing how important innovation is to 'our customers/our shareholders/our business/our future and most often, our survival and...