Purpose – The paper aims to examine Igor Ansoff's research on environmental turbulence and to extend the paradigm. Design/methodology/approach – Ansoff's contribution was examined and applied to a variety of situations. The scale as designed did not capture certain strategic surprises....

Coming more than 25 years after the last edition, this edition of the groundbreaking Ansoff work on the concepts and practical implementation of strategic management provides up-to-date case studies and simplified figures and offers a comprehensive approach to guiding firms through turbulent...