Purpose – To show the reader that storytelling can be seen as a form of seduction based on emotional response and thereby preventing a change process within the organisation. Design/methodology/approach – Case study in relation to a psychoanalytic approach to text as a place for emotional...

Purpose – The aim of this paper is to give an account of a self‐evaluation process in a change programme within the US Coast Guard. Design/methodology/approach – This is an autoethnographical account as form of reflection on a leadership in position facilitating change within the...