Purpose – The purpose of this paper is to describe an implementation process that can aid companies in improving organizational innovation. Design/methodology/approach – The case describes an approach to boost the problem solving and innovation culture beyond the confines of the new product...

Purpose – The purpose of this paper is to explore the role of and the management of creative individuals in organizations. Design/methodology/approach – The paper integrates concepts including a range of recently published (1995‐2006) theoretical works in the creative culture, creativity,...