Morton, S.C.; Brookes, N.J.; Smart, P.K.; Backhouse, C.J.; … - In: International Journal of Productivity and Performance … 53 (2004) 3, pp. 214-232
Management thinking has seen organisations group product development activities in a number of ways in the quest to improve performance. The implementation of multi‐disciplinary teams has been recognised as a means of rapidly improving the way product development activities are managed....
