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Research on marketing in Central and Eastern Europe (CEE) has been of rising interest since the transition started in 1989. In this paper two major areas relevant for marketing in CEE are being discussed: the competitive situation in the transition countries and the basic competitive marketing...
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This paper addresses the determinants of foreign direct investment (FDI) ownership mode choice of firms in Central and Eastern Europe (CEE) based on three most important theoretical paradigms of IB studies i.e. transaction cost economics, resource based view and institutional theory. The...
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Foreword -- Introduction -- The emergence and success factors of fast internationalizers: cases from Estonia / Tiia Vissak -- First mover advantages in Central and Eastern Europe: a comparative analysis of performance measures / Kristian Jakobsen -- Internationalization of the biggest Finnish...
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