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Using brand equity to counter outsourcing opportunism : a game theoretic approach
Lim, Wei Shi; Soo, Jiuan Tan - In: Marketing letters : a journal of research in marketing 20 (2009) 4, pp. 369-383
Persistent link: https://www.econbiz.de/10003898052
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Outsourcing suppliers as downstream competitors : biting the hand that feeds
Lim, Wei Shi; Soo, Jiuan Tan - In: European journal of operational research : EJOR 203 (2010) 2, pp. 360-369
Persistent link: https://www.econbiz.de/10003943736