Dietl, Helmut M.; Özdemir, Anil; Schweizer, Nicolas - In: Sport, Business and Management: An International Journal 7 (2017) 1, pp. 77-96
Purpose The purpose of this paper is to understand and explain why some professional sports organizations outsource their sponsorship-related activities to sports marketing agencies, whereas others purposely retain these activities in-house. Design/methodology/approach The paper applies...
