The size of a product is a key feature of its appearance and it also potentially affects object use. Six studies explore how size alienates even experienced consumers from objects when it affects perceptions of control over those objects. Findings from different product categories, acquisition...

The experience of ownership is a constituent of the human condition and is woven into the entire spectrum of consumer behaviors. Despite its overarching impact, the literature on the experience of ownership and, in particular, on its consequences on consumer behavior presents a rather fragmented...