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What you see may not be what you get: Asking consumers what matters may not reflect what they choose
Mueller, Simone; Lockshin, Larry; Louviere, Jordan - In: Marketing Letters 21 (2010) 4, pp. 335-350
Persistent link: https://www.econbiz.de/10008776561
Cover Image
What you see may not be what you get : asking consumers what matters may not reflect what they choose
Mueller, Simone; Lockshin, Larry; Louviere, Jordan - In: Marketing letters : a journal of research in marketing 21 (2010) 4, pp. 335-350
Persistent link: https://www.econbiz.de/10008796182