Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Packaging"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Product packaging metaphors :...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Packaging
Consumer behaviour
10
Konsumentenverhalten
10
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Advertising effects
2
Event marketing
2
Event-Marketing
2
Netherlands
2
Niederlande
2
Product design
2
Produktgestaltung
2
Verpackung
2
Werbewirkung
2
Advertising
1
Arbeitskampf
1
Basic needs
1
Brand
1
Brand values
1
Branding
1
CSR
1
Consumer motivation
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Design
1
E-commerce
1
Eco-label
1
Einzelhandel
1
Electronic Commerce
1
Embodiment
1
Gastronomie
1
Green marketing
1
Green packaging
1
Greenwashing
1
Grundbedürfnisse
1
Hotel industry
1
Hotellerie
1
Humor
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Rompay, Thomas J. L. van
2
Bontekoe, Fenna
1
Borgelink, Bianca G. D.
1
Fransen, Marieke L.
1
Tanja-Dijkstra, Karin
1
Vries, Peter W. de
1
Published in...
All
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Embodied product perception : effects of verticality cues in advertising and packaging design on consumer impressions and price expectations
Rompay, Thomas J. L. van
;
Vries, Peter W. de
;
Bontekoe, …
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 919-928
Persistent link: https://www.econbiz.de/10009691219
Saved in:
2
Light as a feather : effects of packaging imagery on sensory product impressions and brand evaluation
Rompay, Thomas J. L. van
;
Fransen, Marieke L.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 397-407
Persistent link: https://www.econbiz.de/10010439154
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
