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Panel study
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Kannibalisierung durch Line Extensions? : Weiterentwicklung der Gain & Loss Analyse zu einem hierarchischen Modell
Luijten, Ton
;
Prester, Hans-Georg
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
54
(
2008
)
4
,
pp. 349-365
Persistent link: https://www.econbiz.de/10003802087
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