Family interactions about weight and health take place against the backdrop of the wider social discourse relating to the obesity epidemic. Parents (and children) negotiate complex and often contradictory messages in constructing a set of beliefs and practices around obesity and weight...

Purpose – To explore mothers’ attitudes to fast food companies’ use of toy premiums as a marketing technique. Design/methodology/approach – Two focus groups and 12 individual interviews were conducted with 21 mothers of young children. Findings – The mothers considered toy premiums to...

This study investigated stakeholder perceptions of the Healthy Food and Drink Policy that was recently implemented in Western Australian public schools.