The Balanced Scorecard (BSC) analysis can identify relationships between different sectors of the company's activities and the interactions between them. Prof. Bernard Morard together with Dr. Alexandru Stancu and Dr. Christophe Jeannette from University of Geneva, Switzerland developed a way of...

This paper offers a generic and rational construction of Balanced Scorecard. The construction involves implementing a time-managed approach to identify the evolution of the main contributors to the current company's strategy as well as their behavior in the future organizational performance....