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An empirical operationalization of countries’ destination competitiveness using partial least squares modeling
Assaker, Guy; Hallak, Rob; Esposito Vinzi, Vincenzo; … - In: Journal of travel research : a quarterly publication of … 53 (2014) 1, pp. 26-43
Persistent link: https://www.econbiz.de/10010235909
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Age and gender differences in online travel reviews and user-generated-content (UGC) adoption : extending the technology acceptance model (TAM) with credibility theory
Assaker, Guy - In: Journal of hospitality marketing & management 29 (2020) 4, pp. 428-449
Persistent link: https://www.econbiz.de/10012256144
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Applications of partial least squares structural equation modeling in tourism research : a methodological review
Assaker, Guy; Huang, Songshan; Hallak, Rob - In: Tourism analysis : an interdisciplinary tourism & … 17 (2012) 5, pp. 679-686
Persistent link: https://www.econbiz.de/10009709095
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Examining a supply-side predictive model in tourism using partial least squares path modeling : an empirical analysis at the country aggregate level
Assaker, Guy; Hallak, Rob - In: Tourism analysis : an interdisciplinary tourism & … 17 (2012) 5, pp. 587-599
Persistent link: https://www.econbiz.de/10009709103
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Using partial least squares structural equation modeling in tourism research : a review of past research and recommendations for future applications
Valle, Patrícia Oom do; Assaker, Guy - In: Journal of travel research : a quarterly publication of … 55 (2016) 6, pp. 695-708
Persistent link: https://www.econbiz.de/10011513125
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Price fairness perceptions and hotel customers' behavioral intentions
El Haddad, Rania; Hallak, Rob; Assaker, Guy - In: Journal of vacation marketing : an international journal 21 (2015) 3, pp. 262-276
Persistent link: https://www.econbiz.de/10011403677