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Marketing or methodology? : exposing the fallacies of PLS with simple demonstrations
Rönkkö, Mikko; Lee, Nick; Evermann, Joerg; McIntosh, … - In: European journal of marketing 57 (2023) 6, pp. 1597-1617
Persistent link: https://www.econbiz.de/10014340987
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Rejoinder: fractures in the edifice of PLS
Rönkkö, Mikko; Lee, Nick; Evermann, Joerg; McIntosh, … - In: European journal of marketing 57 (2023) 6, pp. 1626-1640
Persistent link: https://www.econbiz.de/10014340988
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Reflections on partial least squares path modeling
McIntosh, Cameron N.; Edwards, Jeffrey R.; Antonakis, John - In: Organizational research methods : ORM 17 (2014) 2, pp. 210-251
Persistent link: https://www.econbiz.de/10010362586
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Partial least squares path modeling : time for some serious second thoughts
Rönkö, Mikko; McIntosh, Cameron N.; Antonakis, John; … - In: Journal of operations management 47/48 (2016), pp. 9-27
Persistent link: https://www.econbiz.de/10011639964