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~subject:"Partitioned pricing"
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Partitioned pricing
Consumer behaviour
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Choi, Jungsil
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of retailing
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The role of hedonic and utilitarian motives on the effectiveness of partitioned pricing
Choi, Jungsil
;
Madhavaram, Sreedhar R.
;
Park, Hyun Young
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 251-265
Persistent link: https://www.econbiz.de/10012295829
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Regulatory focus as a predictor of attitudes toward partitioned and combined pricing
Lee, Kiljae
;
Choi, Jungsil
;
Li, Yexin Jessica
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
3
,
pp. 355-362
Persistent link: https://www.econbiz.de/10010403222
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