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Partitioning
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International journal of advertising : the review of marketing communications
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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Together or alone on the prosocial path amidst the COVID-19 pandemic : the partitioning effect in experiential consumption
Cho, Yoon-Na
;
Kim, Ha Eun
;
Youn, Nara
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10012880162
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2
Partitioning online experiential consumption increases subjective well-being during the times of uncertainty
Cho, Yoon-Na
;
Kim, Jinhee
;
Kwack, So Yean
;
Youn, Nara
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 945-968
Persistent link: https://www.econbiz.de/10014296451
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