Purpose - The purpose of this paper is to provide a linkage between strategic alliance practice and managerial cognitive base with a view to understanding alliance dynamics better. Design/methodology/approach - After presenting a strategic alliance model, the paper reviews analysis of reasons...

Purpose – The purpose of this paper is to provide a linkage between strategic alliance practice and managerial cognitive base with a view to understanding alliance dynamics better. Findings – Brings together two streams of management literature (cognitive base and strategic alliances) in...