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The phenomenon of product piracy, when examined against different cultural, social and developmental needs, may result in a moderation of traditional moral judgments that have tended to deprecate piracy at every conceivable opportunity. Outlines the magnitude of product piracy, otably in the...
Persistent link: https://www.econbiz.de/10014896426
Innovation policy has received little attention in the business press. The business press generally focusses on how to play the game of ew products best, rather than considering how the rules of the game might be changed. Might it be possible to stimulate more innovation by reforming...
Persistent link: https://www.econbiz.de/10014896397
Patent law is a topic that seems to frighten many managers, who seem to have largely abdicated the topic to engineers and attorneys. Presents an overview and analysis of patents to help educate managers on this topic. Discusses patent application, patent strategy, patents and the marketing mix,...
Persistent link: https://www.econbiz.de/10014896427