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Journal of marketing theory and practice : JMTP
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Healthcare decision making and choice : an empirical model of patient confusion
Chauhan, Vishakha
;
Sagar, Mahim
- In:
Management decision
61
(
2023
)
11
,
pp. 3454-3474
Persistent link: https://www.econbiz.de/10014428515
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Consumer confusion in healthcare decision-making and choice : a qualitative exploration of patient confusion
Chauhan, Vishakha
;
Sagar, Mahim
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 323-342
Persistent link: https://www.econbiz.de/10012607657
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