Zhu, Dong Hong; Sun, Hui; Chang, Ya Ping - In: Journal of Consumer Marketing 34 (2017) 7, pp. 603-611
Purpose With the development of location-based services and mobile phones, local retailing stores have the opportunity to send location-based advertisings (LBAs) to consumers at a right time and right place. However, knowledge about the influence of LBAs on consumers’ store patronage is...