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Paul E. Green
Marktforschung
20
Theorie
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Theory
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Conjoint analysis
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Conjoint-Analyse
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Market research
14
Marketing theory
11
Marketingtheorie
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Marketingmanagement
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Leistungsmotivation
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Arbeitspsychologie
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English
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Green, Paul E.
8
Sheth, Jagdish N.
7
Rao, Vithala R.
4
Hauser, John R.
2
Moskowitz, Howard R.
2
Wind, Yoram
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Arabie, Phipps
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Bradlow, Eric T.
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Carmone, Frank J.
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DeSarbo, Wayne
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Ding, Min
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Huber, Joel
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Jain, Arun K.
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Krieger, Abba M.
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Malhotra, Naresh K.
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Meyer, Robert J.
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Srinivasan, V.
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Steckel, Joel H.
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Legends in marketing
7
International series in quantitative marketing : ISQM
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ECONIS (ZBW)
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Legends in marketing: Paul E. Green
Green, Paul E.
-
2017
Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research
Persistent link: https://www.econbiz.de/10011576018
Saved in:
2
Multidimensional scaling and positioning
Green, Paul E.
;
Rao, Vithala R.
;
Wedel, Michel
-
2017
Persistent link: https://www.econbiz.de/10011634176
Saved in:
3
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
4
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
Saved in:
5
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
6
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
Saved in:
7
Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
8
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram
(
ed.
);
Green, Paul E.
(
honouree
)
-
2004
Persistent link: https://www.econbiz.de/10013391457
Saved in:
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