The two-sided market theory holds that consumer adoption and merchant acceptance of payment cards are interdependent. However, empirical evidence on such network externalities is scarce, especially for the merchant side. This paper uses a logit model to explain merchant card acceptance in...

The protection of financial personal data has become a major concern for Internet users in the digital economy. This paper investigates whether the consumers' use of non-bank payment instruments that preserve financial privacy from banks and relatives may increase their online purchases. We...