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Although the mobile payment application is very popular and spread all over the world, however, in the increasingly competitive market economy, its market dominance has been affected. To achieve a sustainable competitive advantage, a model has been studied on the views of customer value,...
Persistent link: https://www.econbiz.de/10014377371
The purpose of this article was to apply the modified technology acceptance model (TAM) to examine factors influencing consumers' intention and actual behavior in using sports brand apps. Convenience sampling was conducted for Korean consumers (N = 261) of sports brand apps. Data were analyzed...
Persistent link: https://www.econbiz.de/10012042602
The purpose of this article is to investigate the factors that impact on Egyptian consumers' attitudes and intentions to use online shopping by integrating the technology acceptance models of Davis, and Fishbein and Ajzen's theory of reasoned action. In addition, other variables will be added...
Persistent link: https://www.econbiz.de/10012046834
Smartphone use has proliferated globally. However, there is a lack of understanding regarding the fast adoption of the technology at individual level, specifically for personal use. Technology adoption varies across geographic regions, and smartphone adoption is no exception. This article...
Persistent link: https://www.econbiz.de/10012048492
This article explores the influence of social, self, and use factors on the intention to perform social computing actions in online social sites. A survey was conducted using peer-to-peer file sharing as representative of a social computing action. Collected data was analyzed using the...
Persistent link: https://www.econbiz.de/10012048591
In the banking sector, various electronic delivery channels are increasingly used for delivering products and services for the convenience of customers at low cost. Internet banking (IB) is one among them. IB is a product of e-commerce in the field of banking and financial services. The present...
Persistent link: https://www.econbiz.de/10010773823
Time and trend wait for none. We are no more in Stone Age. It is 2012, Glass Age, where time is money, so better skips the malls and start online shopping. The basis of this revision is to discover the influence of different variables on future intention of online shopping and the perception of...
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