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Perceived aggressive monetization : why some mobile gamers won't spend any money on in-app purchases
Salehudin, Imam; Alpert, Frank - In: Electronic commerce research 24 (2024) 3, pp. 1997-2019
Persistent link: https://www.econbiz.de/10015078501
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To pay or not to pay : understanding mobile game app users' unwillingness to pay for in-app purchases
Salehudin, Imam; Alpert, Frank - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 633-647
Persistent link: https://www.econbiz.de/10013536270