Zhang, Gaopeng; Wang, Linfan; Hu, Meng - In: Asia Pacific Journal of Marketing and Logistics 36 (2023) 4, pp. 977-992
Purpose Based on the knowledge-attitude-behavior model, this study is aimed at investigating the influential mechanism underlying the purchase of green clothing by dividing this clothing category into green home-in wear and home-out wear within the context of green consumption. The mediating...
