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Perception
Advertising effects
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Werbewirkung
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Consumer behaviour
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Fernsehwerbung
16
Television advertising
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Advertising
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Biometrics
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Interaktive Medien
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USA
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United States
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Eye-tracking
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Bellman, Steven
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Varan, Duane
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Hartnett, Nicole
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Kennedy, Rachel
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Beal, Virginia
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Bogomolova, Svetlana
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Charron, Claire
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Nenycz-Thiel, Magda
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European journal of marketing
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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How to accurately measure attention to video advertising
Hartnett, Nicole
;
Bellman, Steven
;
Beal, Virginia
; …
- In:
International journal of advertising : the review of …
44
(
2025
)
1
,
pp. 184-207
Persistent link: https://www.econbiz.de/10015194220
Saved in:
2
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
Saved in:
3
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
4
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
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