The December 2003 discovery of a BSE infected cow in the USA revealed a vulnerability in the safety of the U.S. Food Supply. This study reports on a nationwide risk perception survey conducted in early January 2004. Survey results showed that U.S. consumers for the most part took the discovery...

Direct market retailers were surveyed to evaluate their participation and opinions of the Jersey Fresh state marketing program. Other states interested in establishing a similar marketing program could target retailers who are most likely to participate in such a program. Specifically, the study...