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Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory
Hernandez, Monica D.; Wang, Yong Jian; Sheng, Hong; … - In: The journal of consumer marketing 34 (2017) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10011616082
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The buying impulse and perceptions of the physical self
Pham, Ngoc; Minor, Michael; Li, Yuanqing; Pham, Huan; … - In: Theoretical economics letters 7 (2017) 7, pp. 1899-1924
Persistent link: https://www.econbiz.de/10011785559
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Desire for Visual Aesthetics (DVA) in the store environment : concept and measurement
Saran, Anshu; Kalliny, Morris; Minor, Michael - In: Journal of promotion management : JPM 23 (2017) 1, pp. 45-61
Persistent link: https://www.econbiz.de/10011729459
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The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way; Minor, Michael; Felix, Reto - In: The journal of brand management : an international journal 25 (2018) 6, pp. 591-605
Persistent link: https://www.econbiz.de/10011962816